The Gresham Group InsiderDecember 2025

Smart Buying before the Spring Rush

If a move is on your horizon next year, the smartest thing you can do is start preparing now — not wait until spring. Winter is the perfect season for buyers who want to enter the market with clarity, confidence, and an edge.

This is the time to:

  • Sit down with a lender and get pre-approved without feeling rushed
  • Understand neighborhoods — schools, taxes, commute patterns, resale value
  • Tour homes without battling crowds or bidding wars
  • Make thoughtful, strategic decisions instead of split-second ones

Here’s why this matters: According to the National Association of REALTORS® (NAR), the 2026 housing market is expected to rebound in a measurable way. Experts forecast a 14% increase in existing-home sales in 2026, driven by easing mortgage rates and stronger economic stability. Mortgage rates are projected to average around 6%, increasing affordability and unlocking more buyer demand. Meanwhile, home prices are expected to rise 4% nationally.

Translation? Waiting until spring or summer could mean facing more competition, tighter inventory, and higher prices.

Right now, you have something rare: leverage, space, options — and time.

Your Quick Winter Action Plan:

  • Get pre-approved with a trusted lender
  • Deep-dive neighborhoods and schools
  • Tour homes while demand is lower
  • Build a thoughtful offer strategy
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Tips of the Trade

Whether you’re repairing, remodeling, or building, drywall is one of those things you don’t want to get wrong. The right vendor can make a huge difference in quality, finish, and longevity.

Here are smart questions homeowners should ask:

  • What type of drywall do you recommend for my project?
  • How do you handle seams, corners, and texture matching?
  • What is your estimated timeline — and what could delay it?
  • Do you handle painting and finishing, or do you partner with another team?
  • How do you protect the surrounding areas from dust and debris?
  • Can you provide examples or photos of recent work?
We asked our local expert, Josh with In a Pinch, to give us some advice during the winter season for your drywalls and home maintenance.
1. Why Winter is the Season When Drywall Problems Show Up?
Typically, in the winter Drywall problems show up due to frozen water pipes, foundation movement because of frozen ground the unthawing. Ceiling problems happen because of condensation in attic.
2. What are the Most Common Drywall Issues?
The most common drywall issues are stress cracks above the doors, windows. And structural damage from water problems.
3. How do you know when Drywall Damage is Cosmetic vs. a Structural Red Flag?
It is common for a house to move and to have stress cracks, when the crack start going vertical there is Foundation movement. There is supposed to be a half inch gap between your floor and your drywall. You lose this overtime with natural settling.
4. What are Preventative steps Homeowners can take? 
Preventative steps taken water around the foundation during the really dry seasons. Make sure that you have plenty of airflow in your attic. Make sure your sub pump is working. Always check for drips and leaks around faucets or where water comes in. Pay attention to your downspouts. Make sure your gutters are cleaned out.
5. How Drywall Repair can Impact Resale Value?
Drywall can impact the resell of a house by having stress cracks above doors, popcorn, ceilings, mold issues, musky smells, and sometimes overall just the ugliness of somebody else’s work. A lot of times I see homeowners do work themselves and I have to correct it.

Don’t hesitate to call with Josh with In a Pinch  
joshhuey78@gmail.com

Holiday Travel Checklist

Nothing spoils a winter vacation faster than worrying about something going wrong. Sounds a bit familiar like a Home Alone moment?

Before you leave, a little bit of prep can mean a more relaxing getaway. Be sure to address and assess these household tasks.

Fix all leaks

Look at all sinks, showers, and toilets if they seem to be running or slow dripping. Consider shutting off your main water supply, if necessary.

Set your thermostat

An appropriate temperature won’t have your unoccupied home using unnecessary energy as temps start to drop.

Empty all trash

Nothing worse than coming home to a few unwelcomed guests and smells.

Unplug all non-essential appliances

Toasters and coffeemakers should be at the top of your list. Disconnect electronics to avoid damage if your home experiences a power surge or outage.

Visit the post office to hold your mail

An overflowing mailbox can signal to others you are out of town. Make sure to select a date to resume delivery.

‘Tis the Season for Saving for a Down Payment

Saving for a down payment is one of the biggest milestones on the path to homeownership and December is one of the best times to get serious about it. Why? Because year-end budgets, employer bonuses, flexible spending resets, and natural habit-building moments (hello, January!) all align to support financial momentum.

A 2024 survey from Bankrate found that 36% of Americans list saving for a down payment as their top financial goal. And the good news? Even small, consistent contributions can make a large impact over time. If you earmark just $200 a month starting in January, you’ll have $2,400 saved by the end of the year — enough to cover inspections, moving expenses, or a percentage of a down payment depending on your loan type.

Plus, many buyers don’t realize that not all loans require 20% down. FHA loans require as little as 3.5%, VA loans require zero down for eligible borrowers, and some conventional loans start as low as 3%.

Smart December Moves:

  • Review your spending categories and identify where you can trim (subscriptions, dining out, duplicates you didn’t notice).
  • Funnel any year-end bonus or tax refund toward your “future home fund.”
  • Look into buyer assistance: Missouri has several down payment assistance programs, and the KC Metro is regularly adding grants.
  • Automate a monthly contribution — even a small amount puts you ahead of most buyers.

This season, your gifts to yourself might look a lot like financial peace of mind — and that’s a pretty great way to start 2026.

Swanky Sips

Cheers to the festivities around the city! Find your new holiday favorite.

Drastic Measures

5817 Nieman Road
Shawnee, KS 66203

A small and rustic neighborhood cocktail lounge.

Verdigris Bar

5245 W 116th Place
Leawood, KS 66211

Verdigris is an upscale cocktail lounge with inventive cocktails, wines, beers, and sharable small plates.

Entity Lounge

11216 Switzer Road
Overland Park, KS 66210

Entity Lounge offers inspired cocktails with an elegant twist, where mixologists craft unforgettable adventures.

Quaint

15995 S Bradley Drive
Olathe, KS 66062

A cocktail lounge where sophistication meets comfort.

Ronald McDonald House + ReeceNichols

The Gold Key Project benefits Ronald McDonald House Charities (RMHC) here in our communities. Our partnership with ReeceNichols and RMHC-KC helps reduce the burden of childhood illness on families by providing housing and resources that allow families to stay close to their children while they receive medical care.

In 2025, ReeceNichols and Gold Key Agents donated $294,100 to RMHC. Thank you our agents and Kansas City home buyers and sellers for your support!

Under the Tree for the Home

If you’re gifting this season, why not gift something that makes home life easier, warmer, or more joyful? Home-focused gifts are trending and in fact, home goods saw a 17% rise in holiday spending last year.

Ideas across budgets:

  • Under $50: Smart plugs, cozy throws, scented pine candles, plant care kits
  • $50–$150: Video doorbells, quality kitchen gadgets, photo books, wallpaper kits
  • $150–$500: Smart thermostats, outdoor speakers, statement lighting
  • Splurge: Espresso machines, robot vacuums, patio heaters, Frame TVs

Or think experientially: hire a local cleaner for a deep clean, gift a handyman session, schedule a design consultation, or purchase a landscaping gift card.

Thoughtful upgrades often outlast trendy toys and they create joy long after the holidays end.

Agent Advice

When winter hits, many homeowners hesitate to put their homes on the market. The cold, shorter days, and dreary skies aren’t exactly the scene most sellers envision when picturing eager buyers flocking to open houses. But here’s the thing—buyers are still out there, and they’re often more serious during the winter. If you’re ready to make your home stand out, embrace the season’s unique charm with these top strategies for a successful winter sale.

Added Warmth

Highlight your winter-friendly features like HVAC system, insulation, windows, lighting, etc. Comfort is key, especially if it’s chilly outside. Buyers will keep imaging themselves living in your space.

Be flexible

Heavy traffic due to the holiday frenzy or weather conditions may make it hard for buyers to be on time. Walking in to a warm beverage will add coziness and less stress to hurry or rush the process.

To make a winter porch inviting for buyers, focus on warmth, greenery, and light. Think evergreen planters, a fresh wreath, layered doormats, and lanterns or string lights to create a cozy, welcoming vibe. Also, make sure all walking surfaces are clear of any debris, snow or ice.

Lisa Ferguson

Best Ways to Work with Your Realtor
Around the Holiday Season

The holidays can be busy, but buying or selling doesn’t have to add stress. In fact, it can be a great time to work closely with your Realtor because schedules, inventory levels, and buyer motivation shift in your favor.

How to make the most of it:

  • Share your holiday travel schedule early. This helps us plan showings, open houses, and necessary paperwork.
  • Stay flexible. Winter buyers and sellers often move quickly — being responsive can help you secure a great opportunity.
  • Lean on digital tools. E-signatures, Facetime tours, and instant document sharing keep everything moving without interrupting family time.
  • Communicate priorities. Need a quick sale? Want a holiday pause? Ready to ramp up Jan 2? We tailor strategy around your calendar.
  • Let us coordinate contractors. From handyman fixes to staging refreshes, we can handle the parts you don’t have time for.

Working together strategically during the holidays can set you up for big success in the new year.

Pricing Strategies & Making Your Home Stand Out in December

Selling your home in December doesn’t mean settling — it often means standing out. With fewer listings on the market and serious buyers still shopping, the right pricing strategy is your competitive advantage.

Nationally, winter listings average $1,600–$5,000 higher sale prices than comparable fall listings, largely because motivated buyers in December tend to be relocating for work or entering the new year with financial clarity.

To capture this momentum, pricing needs to be intentional. Overpricing pushes your listing into “holiday stall mode” — fewer showings, fewer offers, and a stale market presence by January. Instead, strategic pricing paired with strong presentation can lead to faster offers.

Ways to Stand Out This Season:

  • Price based on real-time local comps — not last spring’s market.
  • Use warm, seasonal staging: tasteful greenery, cozy textiles, winter candles (nothing too scented).
  • Professional photography that highlights natural light is a non-negotiable.
  • Make quick upgrades: fresh paint, updated lighting, and a pre-listing inspection can boost buyer confidence.

Pair the right price with emotional warmth, and your home becomes the place buyers imagine themselves celebrating next holiday season.

It’s a common belief that winter is the worst time to sell a home—but that assumption doesn’t hold up the way it once did. While spring and summer bring more listings and foot traffic, winter offers its own quiet advantages that can make it a surprisingly strong season for sellers.

The housing market doesn’t truly stop for the weather anymore. Many buyers today are motivated by life changes—new jobs, relocations, or the need for more space—and those decisions don’t follow a seasonal schedule. When fewer homes are available, serious buyers stand out, and they’re often ready to make firm, timely offers.

One of the biggest benefits of selling in the winter is visibility. With fewer homes on the market, your property won’t have to compete with dozens of new listings launching every week. Buyers scrolling through online listings or visiting open houses have fewer options to compare, which naturally brings more attention to the homes that are available.

There’s also an emotional element at play during the colder months. Homes tend to feel cozier and more inviting when staged well—soft lighting, warm textures, and simple seasonal touches can make a strong impression. The atmosphere itself helps buyers imagine what it would feel like to spend winter holidays or quiet evenings in the space, creating an emotional connection that’s harder to replicate during busier, high-traffic months.

Logistically, winter sales can also move more efficiently. With a smaller volume of transactions, inspectors, appraisers, and lenders often have more flexible availability. Buyers and sellers alike can experience smoother timelines and less scheduling congestion compared to peak season.

Of course, preparation still matters. Good lighting, tidy outdoor walkways, and clear, inviting photos go a long way toward showcasing your home in its best light. But the myth that homes can’t sell in the winter overlooks an important truth: motivated buyers are active year-round, and the right presentation can make your home stand out even more when the market quiets down.

Rather than waiting for the traditional “spring rush,” many homeowners find that winter offers a moment of calm—a time when serious buyers are still looking, and a well-prepared home can shine in a season that many underestimate.

December Home Maintenance

December is a high-risk month for unexpected home repairs — especially in the KC Metro, where temperatures can swing dramatically. A little preventive work now can save you thousands later.

Gutter issues alone cost homeowners an average of $600–$1,200 in repair each year. Frozen pipes? Try $5,000+ for water damage. Winter prep is worth it.

Here’s your December checklist:

  • Clean Gutters: Remove leaves so melting snow can drain properly.
  • Insulate Pipes: Foam sleeves prevent bursting during cold snaps.
  • Inspect Tree Limbs: Heavy ice can break branches and damage roofs or cars.
  • Reverse Ceiling Fans: Clockwise rotation pushes warm air down.
  • Weatherproof Windows & Doors: Caulk gaps, add weatherstripping, and consider temporary insulation film.
  • Change HVAC Filter: Your system runs harder in winter — keep it clean.

A little attention now means a warmer, safer, lower-stress winter ahead.

HO HO HOme

Put it down, flip it, and reverse it! These are holiday classics with a twist are ready to fill your speakers.

Our December “Ho Ho Home” playlist will you keep energized all season long as you’re traveling, shopping, baking, or snowed in playing games with the family!

Listen Now

He’s Making a List…

Santa’s sleigh is making its way around Kansas City. Check out these immersive experiences and opportunities to tell Santa what’s on your list.

WORK WITH US

Buying and selling a house is an emotional process. Our agents are here to be your trusted advisor and lifelong friend. We’re dedicated to the people of Kansas and Missouri and believe everyone should be able to find home.
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